Outcomes Are Most Critical Factor For Marketers Buying Media
This Week On The Measure:
- Marketers Prioritizing Outcomes-Based Buying
- 72% of Brands Have Increased Prices Due To Tariffs
- How The Savannah Bananas Compete With MLB
- 18% Of People In The U.S. Feel Angry Most Days
- Cowboys Lead NFL In Primetime/Holiday TV Games
- This Week’s Free Report: Q1 TV Ad Transparency Report, From iSpot
Marketers Prioritizing Outcomes-Based Buying
Outcomes are the most critical factor for marketers when buying media, according to research from iSpot. The survey found that 53% ranked outcomes No. 1. iSpot also announced outcomes at scale, with Paramount first to implement, in March. [READ MORE]
72% Of Brands Have Increased Prices Due To Tariffs
Tariff fears have thrown everyone for a loop in 2025, with 72% of brands reporting price increases due to tariffs already, according to a Wunderkind survey. The opportunity, though: finding ways to offset those costs. Just 1% reported doing so. [READ MORE]
How The Savannah Bananas Compete With MLB
The Savannah Bananas are not a Major League Baseball club, but you wouldn’t know it from their social presence. Tubular Labs data shows how the team recorded YouTube engagement equaling 60% of all 30 MLB clubs in a 90-day stretch this year. [READ MORE]
18% Of People In The U.S. Feel Angry Most Days
Americans aren’t as angry as one might assume. The Measure partnered with MX8 Labs to quantify anger — finding that just 18% were angry most days, with just 94% of those over 65 reporting being angry more than half of the time. [READ MORE]
Cowboys Lead NFL In Primetime/Holiday TV Games
Even after a 7-10 season, the Cowboys are still “America’s Team,” at least according to the NFL and TV networks. During last week’s schedule announcement, Dallas scored eight primetime/holiday games for 2025, to lead the NFL. [READ MORE]
This Week’s Free Report: iSpot’s Q1 TV Ad Transparency Report
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