Nostalgia and Controversy Power Social Buzz Across Platforms for FX’s 'Love Story'

FX’s new series Love Story: John F. Kennedy Jr. and Carolyn Bessette has taken audiences by storm, rated as the most-watched limited series on FX to date. On social media, however, FX’s owned social strategy and creators around the world have created even more buzz around the show – referencing 90s nostalgic fashion, controversy over family reaction, sharing clips and commentary, and more.

According to data from Tubular Labs, on Feb. 2, the day of the Official Trailer release, the trailer generated 16.4M across platforms.

• FX saw a 56.49% increase in views on Instagram from Jan. to Feb. 2026.
  • Instagram also generated an increase of 376.6% in views in Feb. year-over-year.
  • On YouTube, the official trailer generated the most views to date at 30.4M.
• While YouTube generated the most views to date, Instagram generated the most engagements, with 1.8M engagements to date since Feb. 2.
  • Instagram also saw an increase of 444.8% in engagements in Feb. year-over-year.

Overall creator content around the show also saw strong engagement on YouTube, highlighting how audiences are interacting with the series across different platforms. Creator uploads were especially active on TikTok, showing how the platform is fueling ongoing fan participation around the series.

While FX saw a significant uptick in views and engagement on Instagram from the release of the new series, fan content around the show found success on YouTube for heavy engagement. Together, the surge in official content and creator-driven conversation highlights how the series has sparked a multi-platform social moment extending well beyond FX’s owned channels.