The NFL Teams Putting Up Points On Instagram
The NFL teams that caught Instagram success, snack foods' streaming ad summer, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- NFL Teams Soaring On Instagram This Offseason
- Which Snack Brands Are Feeding On Streaming?
- iSpot’s Programmatic Growth And Outcome-Driven Future
- The Multi-Generational Appeal Of McDonald’s
- Viewers Want Realism, Representation On Screen
- FASTs’ Fresh Programming Advantage
- This Week’s Free Report: The Challenger Brand Opportunity, From MX8 Labs
NFL Teams Soaring On Instagram This Offseason
February's Super Bowl win spurred the Philadelphia Eagles to a big offseason victory, too. The Eagles lapped other NFL teams by Instagram video views before preseason started, according to Tubular Labs. But for other successful squads, IG wins were harder to come by. [READ MORE]
Which Snack Brands Are Feeding On Streaming TV This Summer?
Snack brands like Lay’s and SkinnyPop have been leaning heavier into streaming this summer, according to data from iSpot. Both have taken up larger shares of streaming ad impressions than linear – while Nature Valley is heavier on linear TV. [READ MORE]
iSpot’s Programmatic Growth And Outcome-Driven Future
In this new Truth in Numbers video, The Measure’s Editor-In-Chief Jason Damata speaks with iSpot VP of Business Development Emily Wood, as they reflect on how the company’s data scale, outcome-focused metrics, and long-term partnerships are redefining success for streaming and linear TV. [WATCH HERE]
The Multi-Generational Appeal Of McDonald’s
QSR research from MX8 Labs reveals that 67% of respondents report visiting a McDonald’s recently. That share jumps to 77% among 18-24 year-olds, and 73% among people 55-64 year-olds. [READ MORE]
Viewers Want Realism, Representation On Screen
MarketCast and New America’s recent research indicates what consumers want to see on-screen more. In particular there was a greater emphasis on topics like caregiving, inclusivity (gender/ethnicity/income/family structure), and mental health. [READ MORE]
FASTs’ Fresh Programming Advantage
New data from Gracenote showcases where FASTs are gaining advantages. Nearly 50% of programming now streaming on FAST channels was produced in the last five years and 80% of FAST programming was made in the last 15. [READ MORE]
This Week’s Free Report: MX8 Labs’ The Challenger Brand Opportunity
This week's newsletter is sponsored by:
