CREATOR ECONOMY

MSNBC Goes All-In On Tariff Videos Since Trump Inauguration

Sid Zohar

May 28, 2025 • 1 min read

Tubular Labs data shows on YouTube, MSNBC has emerged as a top source for content related to tariffs, as the topic has built steam in 2025.

In the past 90 days alone, MSNBC amassed over 319 million views around tariff-related videos on YouTube, on 829 uploads.
Of MSNBC’s top tariff-related videos, three of the top 10 – including the most-watched – have revolved directly around Canada.
Another three of the top 10 were more focused on Elon Musk and/or his electric vehicle company Tesla, and how the brand could be impacted (or not) by tariffs.

Since Donald Trump’s inauguration in January, there has been a steady increase in tariff-related content from MSNBC. After just 41 tariff-related videos from Oct. 1, 2024-Jan. 20, 2025, MSNBC has uploaded 888 since (an average of nearly seven videos per day).

(daily views breakdown of MSNBC’s tariff-related videos on YouTube from 1/20/2025 - 5/27/2025)