MrBeast Nets Huge Views While Bucking YouTube Trends
MrBeast remains a top creator despite limiting uploads, Rocket Mortgage dreams up purchase intent, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- MrBeast Gets 206MM Views Per Video
- Rocket Mortgage Dreams Up Purchase Intent
- ICYMI: Roku + iSpot Bring Outcomes-Based Optimization To Streaming
- Loyalty Needs Brand Transparency
- Don’t Ignore The Valuable Female Gamer Market
- This Week’s Report: 2025 Automaker TV Advertising Snapshot, From iSpot
MrBeast Gets 206MM Views Per Video
While many of today’s top creators are scoring with upload volume and/or Shorts, MrBeast is doing the opposite on both fronts. Tubular Labs data shows how the video pioneer succeeded while averaging over 200 million views per YouTube upload in 2025. [READ MORE]
Rocket Mortgage Dreams Up Purchase Intent
The Lions’ Jahmyr Gibbs helps Rocket Mortgage’s new AI-integrated workflow strike a chord with consumers, and generate positive purchase intent. Creative Assessment data from iSpot details how longer versions of the brand’s new spot are resonating with audiences. [READ MORE]
ICYMI: Roku + iSpot Bring Outcomes-Based Optimization To Streaming
As our own Jon Lafayette covered this week, Roku is the first major streaming publisher to utilize iSpot's Outcomes at Scale product for the intention of optimizing off outcomes. The integration allows Roku advertisers to use iSpot-attributed outcomes to determine ROI, adjust creative and drive KPIs like web conversions. [READ MORE]
Loyalty Needs Brand Transparency
A December study from Wunderkind reveals that more than half of consumers are likely to stay loyal when brands are transparent about price changes. Men are also more responsive (than women) to these dynamics, as is Gen Z vs. other generations. [READ MORE]
Don’t Ignore The Valuable Female Gamer Market
MarketCast’s new Women In Gaming report shows that despite gaming’s focus on the male market, there’s a large portion (43% of those surveyed) of hardcore women gamers. And women also average more hours per week gaming. [READ MORE]
This Week’s Report: iSpot’s 2025 Automaker TV Advertising Snapshot
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