Most-Seen Auto Ad for Oct. 31-Nov. 6: Chevrolet's 'EVs for Everyone'

Automakers are one of the most ubiquitous industries when it comes to TV advertising, but which ads are breaking through the noise? Per data from iSpot.tv, Chevrolet was the recent winner, racking up over 341.6 million TV ad impressions during the week of Oct. 31 through Nov. 6, with an ad highlighting its fleet of electric vehicles. This was also the No. 1 most-seen auto ad for the week prior.

• The estimated national TV ad spend for the spot was around $9.3 million, representing a 53.8% week-over-week increase in spend.
• The World Series on Fox delivered 20% of the spot's total impressions
• According to an iSpot Ace Metrix survey, the "EV's for Everyone" spot ad had a Brand Match rating of 84%, referring to the percentage of surveyed viewers who remembered it was a Chevrolet spot after watching it.

To learn more about the week's most-seen automotive ads, check out this article on Wards Auto.