Millennials' AI Shopping Spree

This Week’s Data Dose: 

• Retail’s Bang-For-Buck Rising On YouTube
• Pfizer’s Still A Knockout By Likeability
• AI Shopping ‘Til You Drop?
• Brand Fandom Fueling Business Growth
• Audience Overlap Spotlights TikTok’s Cultural Import
• This Week’s Free Report: 2025 Black Friday/Cyber Monday, From The Measure

Retail’s Bang-For-Buck Rising On YouTube

New data from Tubular Labs shows how retail reach has soared on YouTube in Q4, especially in October as various stores got a jump on the holiday shopping season. The findings also show a crowded space that opens the door for creator collaborations. [READ MORE]

Pfizer’s Still A Knockout By Likeability

iSpot’s new report highlights the year’s most likeable ads, and perhaps it’s no surprise that the Super Bowl’s top spot – Pfizer’s “Knockout” – notches yet another win. Despite a Big Game full of laughs, Pfizer’s ad stood out with a strong message, while pulling at heartstrings. [READ MORE]

AI Shopping ‘Til You Drop?

According to a study by Wunderkind, half of all Millennials are comfortable using AI in shopping experiences. That’s also in stark contrast to Boomers. A resounding 43% of that generation find AI to be intrusive (while also raising privacy and data issues). [READ MORE]

Brand Fandom Fueling Business Growth

Behavior changes around brand fandom has had a quantifiable impact on how consumers interact and spend with businesses. MarketCast data showcases how this affinity translates, with brand fans being 6x more likely to pay for what they’re fanatical about. [READ MORE]

Audience Overlap Spotlights TikTok’s Cultural Import

TikTok isn’t just another social media platform. Data from Greenlight Analytics notes that its strong overlap across other platforms reveals how much of a common thread, and starting point, TikTok is for all social content. [READ MORE]

This Week’s Free Report: The Measure's 2025 Holiday Shopping Black Friday/Cyber Monday Report

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