Mercedes-Benz Tops Ranking of Most-Seen Auto Ads

"Intense Thrills" racked up over 269 million TV ad impressions during the week measured.

Mercedes-Benz Tops Ranking of Most-Seen Auto Ads
Photo by Ambitious Studio* - Rick Barrett / Unsplash

According to data recently shared with Wards Auto, Mercedes-Benz owns the most-seen auto ad for April 24-30. Its "Intense Thrills" spot promoting electric vehicles generated 269.2 million national TV ad impressions off an estimated spend of $2.5 million — nearly $1 million more than any of the other four ads on the ranking.

  • Dodge increased its investment in "Swarming the Nation" by 48% week-over-week, leading to a 7% increase in impressions and putting it in second place.
  • A Chevrolet Colorado spot lands at No. 3 with 178.5 million TV ad impressions. It was the only spot on the ranking that didn't air during the 2023 NFL draft.
  • "To Be a Ram: Have Heart" takes fourth place, and per iSpot's Creative Assessment data, it had an 89% brand match (the percentage of survey respondents who remembered it was a Ram Trucks ad after watching it), above the recent automaker industry norm of 78%.