Marketers Planning More Value-Based Messaging In 2025
This Week On The Measure:
- 60% of Marketers Are Increasing Value-Based Messaging
- Nutrafol Leads Supplement Streaming Ads
- Exploding Kittens Blows Up On YouTube
- Wayfair Wins on CTV With +19% Ad Breakthrough
- Women’s Sports Fans Want Better TV Tune-In Info
- This Week’s Free Report: U.S. Tariff Effect–Exclusive Marketer and Consumer Insights, from Wunderkind
60% of Marketers Are Increasing Value-Based Messaging
Consumers’ economic concerns are helping drive marketers’ plans to increase value-based messaging in 2025, says a new report from Wunderkind. The company also reports a 60% uptick in opt-in incentives to grow lists. [READ MORE]
Nutrafol Leads Supplement Streaming Ads, With 17.6% SOV
Vitamin and supplement brands have become one of the largest categories of advertisers on TV — though some are pursuing streaming reach more than others. New iSpot data shows how Nutrafol doubles up supplement competitors on streaming. [READ MORE]
Exploding Kittens Blows Up On YouTube
Tubular Labs data shows that Exploding Kittens was the No. 5 brand on YouTube in April, reaching nearly 20 million unique viewers. The brand told The Measure that its shift toward spontaneous, UGC-like content was a conscious choice after recently reevaluating its content strategy. [READ MORE]
Wayfair Wins on CTV With +19% Ad Breakthrough
Wayfair’s “It’s Way Day” annual sale ad was CTV’s big winner in terms of breakthrough in April, according to data from MarketCast. The retail brand edged out Panera by one percentage point, but the big takeaway from the April ranking was the price/value emphasis from many top ads. [READ MORE]
Women’s Sports Fans Want Better TV Tune-In Info
One issue hampering women’s sports from growing even more? Uncertainty about where the game is airing. Paramount research revealed that 86% of U.S. consumers surveyed would watch more women’s sports if they had better tune-in info. [READ MORE]
This Week’s Free Report: Wunderkind’s U.S. Tariff Effect: Exclusive Marketer and Consumer Insights
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