Late Night TV's Comeback, Fueled By YouTube

This Week’s Data Dose: 

• Late Night Says Yes To YouTube
• Pepsi’s Prebiotic Pivot
• Hoppers, The Bride Highlight Home Viewing Preferences
• Legal Services’ Verdict? More Local CTV
• This Week’s Free Report: AI Consumer Insights Report (Via Shift)

Late Night Says Yes To YouTube

Late night TV may appear to be under fire, but it’s also found a liferaft on YouTube. Tubular Labs data reveals 20-30% increases in views for Jimmy Kimmel Live and The Late Show, while The Daily Show’s views have doubled YoY. [READ MORE]

Pepsi’s Prebiotic Pivot

Throwing its hat into the prebiotic drink space, Pepsi has found quick success with its recent “Same Taste” ad. iSpot Creative Assessment data shows purchase intent for its prebiotic Pepsi delivered similar purchase intent to established players like Poppi and Olipop right out of the gate. [READ MORE]

Hoppers, The Bride Highlight Home Viewing Preferences

Hoppers and The Bride received traditional theatrical releases, but Greenlight Analytics data shows that the real demand for both will come from home viewers. Less than 40% of those surveyed indicated a desire to see either movie in theaters, while home viewing (paid and free) demand scored higher for both. [READ MORE]

Legal Services’ Verdict? More Local CTV

Legal services’ TV ad spend is soaring, with local CTV helping spur much of that climb. Data from AdImpact shows the rapid rise in law firms’ CTV ad spend since the end of 2024. [READ MORE]

This Week’s Free Report: 2026 AI Consumer Insights Report, From Shift

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