Julie Van Ullen Named President and CRO as iSpot Bolsters Executive Team
'She has a clear vision for how iSpot’s measurement and data assets will power performance and efficiency in the next generation of advertising,' said iSpot CEO Sean Muller
Cross-platform TV measurement company iSpot said it named Julie Van Ullen as president and chief revenue officer, new positions at the company.
Van Ullen most recently had been chief revenue officer at Rakuten Rewards, which saw 125% revenue growth under her leadership.
The move expands the executive leadership for Bellevue, Washington-based iSpot, which provides measurement for leading marketers and media companies.
“Julie is a dynamic leader with a proven track record of building high-growth teams and fostering trusted relationships with customers across the media and advertising ecosystem,” said iSpot founder and CEO Sean Muller. “She has a clear vision for how iSpot’s measurement and data assets will power performance and efficiency in the next generation of advertising — and the kind of passion and energy required to drive success.”
Van Ullen will report to Muller and oversee sales, marketing and consumer success at iSpot. She will be responsible for driving media partnerships and business development and leading client-focused data-science teams.
Van Ullen joined Rakuten Advertising in 2019 and moved to Rakuten Rewards in 2020. While she was at Rakuten, it rolled out new advertising solutions, integrated advanced measurement and data capabilities, as well as scaling of strategic partnerships with brands, agencies and platforms.
Before Rakuten, Van Ullen held posts at Comcast’s FreeWheel unit, OpenX and was chief almond officer at OMilk LLC, a producer of almond and cashew milk.
She started her career as a project editor at The Taunton Press and spent eight years at the IAB. She is currently a member of the IAB board of directors.
iSpot, launched in 2012, is one of the leaders in using big data to measure TV in real time. It focuses on advertising, providing unified measurement of TV-device impressions and second-by second attention for all TV ads.
“I’m beyond thrilled to join this talented team and to work with America’s leading brands, publishers, and platforms,” said Van Ullen. “iSpot ushered in a new era of speed, transparency, and performance for the TV marketplace and is such a critical decisioning flywheel for marketers across the entire advertising journey – from creative to audience measurement to outcomes – as a way to more directly drive ROI. The modern marketer needs actionable clarity of media performance and iSpot is a crucial ‘must have’ in that regard.”
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Iris.TV said that JWP Connatix has integrated IRIS’s contextual data into its platform.
JWP Connatix powers video management, distribution, and monetization for more than 7000 premium publishers,
The arrangement enables advertisers on the Viant platform to target viewers using JWP Connatix’s Deep Contextual categories at the video-level using the IRIS. They will also be able to measure outcomes using Viant’s IRIS-enabled Content Report.
Iris.TV was acquired by Viant last year.
According to Iris.TV, campaigns measured by Upwave that use the IRIS_ID for targeting and measurement significantly outperform benchmarks, generating 2x lift in awareness, 3x in ad recall, and 5x in favorability compared to norms. Campaigns delivered using JWPC’s Deep Contextual targeting consistently deliver higher performance, including 17% higher viewability, 11% lifts in video completion rate, and 37% better CTR than campaigns not leveraging contextual targeting.