Jimmy Choo Finds YouTube Success With Sydney Sweeney

Jimmy Choo has featured many A-listers on their campaigns, from Chloe Sëvingy to Winona Ryder, but none have garnered quite as much attention as Syndey Sweeney. 

On Sept. 2, Jimmy Choo announced Sydney Sweeney as the face of their Autumn 2025 campaign, including the YouTube video “Autumn 2025 | Isa & Tylor | Jimmy Choo”, with 6.9 million views through mid-November.

The Instagram post on Sept. 9, “Getting into character for Jimmy Choo’s Autumn 2025 campaign #JimmyChoo” featuring Sweeney soon became a viral sensation, with 10.3M views on Sept. 10 and 19.8M views. Since then, viewership and engagement has risen significantly for Jimmy Choo accounts across social platforms.

In September, unique viewers of the Jimmy Choo YouTube channel have increased by 542%, reaching 1.5M and bumping Jimmy Choo to #13 out of all US Apparel and Accessories social accounts. Minutes watched has increased by 971% to 1.5M, and views on YouTube from August to September alone have grown by almost 10M. Engagements have also increased, from 532 engagements on YouTube in August to 3k in September.

Recent controversy and upcoming projects has put Sweeney in the spotlight, from her recent American Eagle campaign to her starring role in Christy. Whether customers of Jimmy Choo support Sweeney or not, Jimmy Choo sure has grabbed their attention.