iSpot Names Craig Ziegler As Chief Product Officer

Cross-platform TV measurement company iSpot said it named Craig Ziegler as chief product officer.

Ziegler joins iSpot from Integral Ad Science, where he was senior VP of product for six years. 

Nicholas Aluia, who had been chief product officer, was named chief experience officer at iSpot in April. 

Ziegler will be based in Chicago.

"We are thrilled to welcome Craig Ziegler to iSpot as our Chief Product Officer," said Sean Muller, CEO of iSpot. "His proven track record in product leadership, particularly in advertising technology and AI, will be invaluable as we continue to innovate across Creative, Audience, and Outcomes. Craig's ability to build high-performing global product teams and deliver strong customer value aligns perfectly with our vision for the future."

At IAS, Ziegler helped launch Context Control, a programmatic optimization product, and Total Media Quality, an AI-enabled measurement and optimization solution for social and video platforms. 

Before joining IAS, Ziegler held senor positions at Omnicom Media Group, Legacy.com and Tribune Media. 

"The media landscape is increasingly complex. Marketers need products and solutions that efficiently help them achieve their business objectives and iSpot has those products. I’m incredibly excited to join iSpot and contribute to a company that is at the forefront of innovation in TV and digital video," said Ziegler. "I look forward to leveraging my experience to help iSpot refine its product architecture and taxonomy in a manner that ultimately helps benefit our clients and the industry as a whole.”

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Nielsen’s Gracenote content data unit said it named Ryan Moore as chief business officer, a new role at Gracenote.

In his new post, Moore will oversee Gracenote’s global sales, marketing and customer-and-experience teams. 

Moore has been running his own consulting company, Arrowood Advisory, for the past year. Before that he was global chief revenue officer at SuperAwesome, which was acquired by Epic Games.

“The media industry is on the cusp of a major transformation driven by AI,” said Jared Grusd, CEO of Gracenote. “Ryan’s proven track record building world-class go-to-market motions and scaling through innovative technologies makes him an invaluable asset as Gracenote continues to evolve its content solutions and empower clients to thrive in a rapidly changing industry."

Previously, Moore was head of advertising strategy and solutions at Quibi, where he brought in $150 million in brand sponsorships for the short-lived short-form video startup.

He also held posts at Twitter, Adconion, WildTangent and Mochi Media. 

“As the leading entertainment data provider, Gracenote has a unique opportunity to help media companies reimagine how they connect audiences with the content they love and deliver cutting edge user experiences,” said Moore. “I’m excited to bring my deep experience with entertainment and technology to Gracenote to further expand our reach, enhance our offerings and create even greater value for our clients and the consumers they serve."