16% Of YouTube Views Are On TV
YouTube TV's watch-time win, Chewy is tops, and more in this week's The Measure newsletter.
This Week On The Measure:
- YouTube’s TV Watch-Time Win
- Chewy Eats Well As Top Stanley Cup Final Brand
- How AI Is Reshaping Market Research
- Internal Traffic Accounts For 40% Of Pageview Referrals
- Just 19% Fully Support U.S. Tariffs
- This Week’s Free Report: Hidden Trends, Big Moves – From Tubular Labs
YouTube’s TV Watch-Time Win
Just 16% of YouTube views appeared on a TV in May, according to new data from Tubular Labs. But 42% of minutes watched were on a TV as well (No. 1 among all devices). The time-spent figure highlights how YouTube is increasingly becoming a TV giant. [READ MORE]
Chewy Eats Well As Top Stanley Cup Final Brand
The Panthers may not have been a surprise Stanley Cup champ, but the top advertiser during the final may have been. Pet-product retailer Chewy accounted for 4.55% of household TV ad impressions share of voice (SOV) during the series, according to iSpot. [READ MORE]
How AI Is Reshaping Market Research
In the latest in our Truth In Numbers series, Jon Watts, Managing Director of CIMM, spoke with MarketCast Co-President Amy Fenton about how AI is transforming the research industry. Take a look at the full interview. [WATCH HERE]
Internal Traffic Accounts For 40% Of Pageview Referrals
The most important source of site traffic is actually from audiences already on your pages, as revealed by new research from Chartbeat: Internal traffic accounts for 40% of pageviews, followed by search at around 25%. [READ MORE]
Just 19% Fully Support U.S. Tariffs
Wunderkind’s latest survey on tariffs reveals how limited support is for them as a mechanism to keep jobs in the U.S. Just 19% “fully support” tariffs. Of Gen X respondents, 46% said the tariffs weren’t worth it at all. [READ MORE]
This Week’s Free Report: Tubular Labs’ Hidden Trends, Big Moves
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