Insurance Brands' Big Football Season Investment
Insurance outscores other industries during the NFL season, YouTube Shorts' dominance, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Insurance’s Big Football Season
- Shorts Spike As YouTube’s Top Duration For Views
- Understanding The Athlete Ad Pay Boom
- Feeling Pharma Fatigue
- This Week’s Report: 2025 State Of Pay, From XR
Insurance’s Big Football Season
Insurance advertisers towered over other industries during NFL games this year. iSpot data shows that four of the top five brands by TV ad spend during live linear contests were from the insurance category, led by GEICO. [READ MORE]
Shorts Spike As YouTube’s Top Duration For Views
Videos under one minute long accounted for 77% of all YouTube views last year, according to data from Tubular Labs. Impressively, that’s up from 70% in 2024, and 66% in 2023 as short-form takes over the platform’s views (even if not watch-time). [READ MORE]
Understanding The Athlete Pay Boom
Athlete ad payments ballooned by 106% from 2019 to 2025. Extreme Reach’s new report on ad production economics shows big boosts for NFL, NBA and WNBA athletes’ pay for appearing in ads across the last six years. [READ MORE]
Feeling Pharma Fatigue
New MX8 Labs data reveals that 57% of consumers report being fatigued by the volume of pharma ads they’re encountering. Further, 43% say they’d support laws restricting or banning them altogether. [READ MORE]
This Week’s Report: Extreme Reach’s 2025 State Of Pay Report
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