How YouTube May Factor Into Rumored SiriusXM End For Stern
Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.
This Week On The Measure:
- Howard Stern’s YouTube Crossroads
- Insurance Ad Reach Takes Off In H1 2025
- Fixing Data Quality In Ad Tech
- Relatability Driving Streaming Retention
- Higher Prices Are Consumer’s Top Issue
- Cost Effectiveness Climbs As Reason For CTV Preference
- This Week’s Free Report: New America Content Exploration, From MarketCast
Howard Stern’s YouTube Crossroads
One reason behind SiriusXM's rumored cancellation of The Howard Stern Show? It’s struggling to resonate on YouTube. Tubular Labs data reveals a 31% drop in unique U.S. viewers YoY, despite an environment tailored for tuning into the show (in full) on the platform. [READ MORE]
Insurance Ad Reach Takes Off In H1 2025
The economy has impacted which advertisers consumers are seeing more (and less) on TV. Data from iSpot’s H1 report shows how insurance and cleaning brands are on the rise, while automakers and skin & foot care appear to be scaling back. [READ MORE]
Fixing Data Quality In Ad Tech
In this edition of Big Brains, Media Cartographer Evan Shapiro speaks with Truthset CEO & founder Scott McKinley about how to solve the ongoing data clarity issue that’s plaguing the digital ad ecosystem. [WATCH HERE]
Relatability Driving Streaming Retention
New America and MarketCast’s new report showcases how important relatability and authenticity are today. According to the study, 65% said that the incorporation of work/family/care content was likely or very likely to get them to subscribe or stay subscribed to a service. [READ MORE]
Higher Prices Are Consumer’s Top Issue
Over 60% of consumers feel cautious, pessimistic or panicked about the economy, according to new tariff research from Wunderkind. Further, 64% of respondents said that higher prices were their top issue. [READ MORE]
Cost Effectiveness Climbs As Reason For CTV Preference
Economic pressures are factoring into streaming decisions as well. LG Ad Solutions’ data shows that 47% of consumers polled preferred CTV (over linear) because it was more cost effective – a 21% jump YoY. [READ MORE]
This Week’s Free Report: MarketCast’s New America Content Exploration
This week's newsletter is sponsored by:
