How To Demystify Media Measurement

This Week’s Data Dose: 

• Personalized Offers Get Email Endorsement
• Banking On Baseball Advertising
• Walton Isaacson’s Albert Thompson Talks Measurement
• The Home Depot’s Slam Dunk NCAA Sponsorship
• YouTube Is Candy’s New Sweet Tooth
• This Week’s Free Report: All TV Is Local Now, By TVREV

Personalized Offers Get Email Endorsement

Recent data from Wunderkind shows that consumers of all ages prefer email for personalized offers, with 51% choosing it as the top channel for that type of outreach. Millennials were even more open to personalized email, at 56%. [READ MORE]

Banking On Baseball Advertising

Across its credit card and banking businesses, Capital One accounted for 4.5% of TV ad impressions during the World Series, according to data from iSpot. However, insurance was the No. 1 industry, at 7.45% of all World Series TV ad reach over seven games. [READ MORE]

Walton Isaacson’s Albert Thompson Talks Measurement

The Measure’s Truth in Numbers series speaks to Walton Isaacson Director of Innovation Albert Thompson about the over-complications within measurement and how it all boils down to outcomes. [READ MORE]

The Home Depot’s Slam-Dunk NCAA Sponsorship

The Home Depot’s various NCAA sponsorships pay off big, according to research from MarketCast. Along with being one of the most recognized NCAA brands, The Home Depot also scored well above others for consumer consideration among NCAA Tournament sponsors.  [READ MORE]

YouTube Is Candy’s New Sweet Tooth

Candy brands bit off significant advertising changes during this Halloween season, as data from Tubular Labs shows. For Hershey-owned YouTube pages alone, mid-October views were up nearly 5x year-over-year(from 76 million to 343 million), while TV ad spend declined. [READ MORE]

This Week’s Free Report: TVREV’s All TV Is Local Now

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