How The Savannah Bananas Successfully Compete With MLB
The Savannah Bananas aren't a Major League Baseball club, but you wouldn't know it from the level of views and engagement they're able to generate across social video platforms.
Data from Tubular Labs digs into what traditional sports can learn from the intrepid team on the content creation side. Some of the biggest takeaways:
- Volume: In the past 90 days all 30 MLB teams earned a combined 71.7 million YouTube views while the Bananas, alone, collected 42.9 million and are uploading 1.5 videos per day (more than MLB teams during that stretch).
- Fan-First: The team's fan-focused strategy keeps viewers consistently and directly engaged, as the result show below – the the point where the Bananas' most-watched TikTok video of April was a direct reply to a fan comment.
- Shorts focus: Sports are moving toward more Shorts on YouTube overall, and the Bananas are no exception, with nearly 70% of their uploads qualifying. Given Shorts' popularity, gearing a large portion of videos toward that preferred viewing experience is smart business – especially while the team also regularly uploads longer formats as well.
Check out Tubular's full blog post for more on the Bananas' success and what you can learn from their unique video approach.
