How Tariffs, Inflation Are Impacting U.S. Consumer Behaviors

Tariffs and inflation have continually impacted U.S. consumer purchase behaviors this year, as the resulting economic pressures have them reexamining all manner of purchases.

Wunderkind's U.S. Tariffs: Consumer Impact Survey Series quantifies these mindset shifts, with data around deal-seeking, outlook on the economy, its impact on brand loyalty, and much more. Including:

• 39% of the consumers surveyed reported spending less during Amazon Prime Day than they did in previous years.
• 54% believe that American consumers are the ones paying the brunt of the costs for imported goods, and just 19% fully support the tariffs as a means to protect American jobs.
• Consumers are also going direct to brands for deals: 37% of those surveyed said they're visiting brand websites directly to find savings.

Today's environment makes it essential for marketers to understand consumer sentiment around tariffs and inflation, and tailor strategies accordingly. Download Wunderkind's full report below to learn more.