How The NFL Helps Networks Deliver Business Outcomes

The NFL's TV ad reach is unmatched, as is its value to network partners from a revenue perspective. But it's not all about spend, either. Part of the intrinsic value of live NFL games on TV comes from the business outcomes they can help networks provide for brands (which in turn makes the inventory even more valuable).

iSpot's new report around NFL advertising spotlights how the league – which accounts for a significant portion of TV ad impressions during the season – helped broadcast partners deliver outcomes for specific industries in Q4.

• On NBC, wireless carriers saw 41.79% percent lift in web visits in the seven days following ad exposures in Q4, and insurance providers saw 37.88% lift on CBS.
• For Fox, food delivery brands saw lift of 29.76% in Q4 – which can potentially have a direct correlation to sales when it comes to purchases with short sales cycles like food delivery, QSR and CPG (among others).
• On that note, iSpot's report also highlights that 54% of converted households for chip brand ads made a purchase within one day of viewing.

Check out more NFL ad insights in iSpot's latest report.