How Netflix Is Poised To Grow Subscribers In India

How Netflix Is Poised To Grow Subscribers In India
Photo by Mollie Sivaram / Unsplash

The following is a selection from Brandon Katz of Parrot Analytics.

Netflix wants to broaden its appeal to the mostly untapped Indian market, and they'll banking on box office successes – like recent hits Leo and Jawan – to do it. Parrot Analytics dives into demand data to around key Indian films that will soon be headed to Netflix.

  • Since October 19, Jawan has been the third most in-demand movie worldwide on average, and peaked at number one shortly after its Netflix debut.
  • Jawan debuted at No. 4 on Netflix’s own global non-English film charts in its first week and moved up to No. 3 in its second week.
  • Leo is still in its theatrical run, but Netflix has exclusive streaming rights for two of the three most in-demand movies over the past three weeks.
  • Given that 70% of Netflix's total subscriber base is international and around 80% of quarterly additions come from overseas as well, that’s a nice short-term advantage to boost over competitors such as Amazon Prime Video, particularly coming off the worldwide success of RRR last year. 

[read the rest of Brandon Katz's post on TVREV]