How MrBeast and Salesforce are Connecting New Audiences at Super Bowl LX
As MrBeast announced his partnership with Salesforce for Super Bowl LX, the collaboration signaled more than a high-profile ad buy—it marked a strategic attempt to connect two audiences. By tapping into MrBeast’s massive, creator-driven reach, Salesforce appears to be using the Super Bowl moment not just for scale, but to introduce its brand to a younger, entertainment-first audience that lives on YouTube and engages deeply with creators.
According to data from Tubular Labs, MrBeast 2 posted a YouTube Short “How I Made A Super Bowl Ad” on January 16, with the video reaching 11.6M views in just 6 days.
- There has been virtually no audience overlap between MrBeast and Salesforce on YouTube in the past 6 months (since June 2025).
- MrBeast audience top video categories include Internet Celebrities, Challenges, Personal Vlogs, Games, and Pranks.
- Salesforce audience top video categories include Career, Employment, Cleaning, Europe Travel, and Holiday & Seasonal Traditions.
- Audiences that watch MrBeast also watch creators like Mark Rober, IShowSpeed, and Nick DiGiovanni–all comedic and popular creators on YouTube.
- Audiences that watch Salesforce instead also watch creators like Pay Day, P&G, and Ketel One–all more “name brand” creators.
- MrBeast audience top video categories include Internet Celebrities, Challenges, Personal Vlogs, Games, and Pranks.
- While both MrBeast and Salesforce have a majority male demographic audience on YouTube, a large portion of the Salesforce audience is in an older age range, with 17% males 55+. MrBeast’s audience leans younger, with 24% males 25-34.
Connecting MrBeast's younger, humor-driven social audience with Salesforce's older, career-oriented audience showcases how brands are increasingly using creators to connect audiences that wouldn’t naturally meet—and using moments like the Super Bowl to make that crossover feel seamless.