How Contextual Data Brings Scale, Transparency To Addressable Ads

Connected TV growth presents new advertising opportunities, but also a significant number of questions. And as marketers prepare to dive even further into CTV ads in the coming years, it's crucial to gain a better understanding around channel and program efficacy, and the true value of these placements.

Gracenote's report, Contextually Relevant, showcases the importance of contextual data in CTV advertising – including how essential this information is to scale addressable ads transparently.

Some of the top findings from the report include:

• In April 2025 alone, Gracenote tracked 1,665 active FAST channels – distributing over 182,170 individual programs, episodes, and movies.
• More than half of all CTV content has two or more genres, and almost 20% has between three and four genres.
• In March, TV listing data identified that 4.6% of sports competition – games – programming on FAST channels was new and broadcast live (which has only increased in the months since).

Learn more about how contextual data is set to fuel the next stage of advertising growth. Download Gracenote's Contextually Relevant report today.