How Alysa Liu Captured the Internet's Heart

Alysa Liu has captured the hearts of Gen Z, figure skating fanatics, and more after winning the Olympic gold medal for the United States in freestyle skating. But her talent in the sport isn’t the only thing attracting fans – Alysa’s unique style and energetic personality online has taken the internet by storm.

According to data from Tubular Labs, Alysa Liu’s Instagram account is up 1,816.67% on views from January to February (to date), an over 18x growth. 

• Her account even grew at a much higher rate than the official Team USA Instagram account itself, which is up 585% in views from Jan-Feb.
  • In February (to date), her account has seen an impressive 138M views and 7.9M engagements with just 5 uploads.
• From Feb. 19-22, in just 3 days following her gold medal win, Alysa gained over 958k followers.
• Alysa partnered with Venus Gillette, with the first partnership upload on Jan. 20. Her most recent video partnership with Venus uploaded on Feb. 9 has over 8.3M views to date.
  • While Venus also partnered with Mikeala Shiffrin and WTA, the video is the most viewed partnership video Venus uploaded on Instagram in the past 90 days by a landslide.

Content from Alysa’s personal account wasn’t the only thing to spike significantly. Content on Instagram under “Alysa Liu” grew +1,265.52% in views from Jan-Feb 2026, including fan edits, media clips, reaction videos, and more.

• In Jan. 2026, “Alysa Liu” videos had 29M views. In Feb, that number grew to 396M views to date.

While Alysa’s gold medal win on Feb. 19 clearly spiked interest and viewership of her content, her unique content and style has sparked a virality within younger viewers, with over 70% of her audience under 34. The data suggests Alysa isn’t just benefiting from Olympic buzz — she’s building a digital-native fanbase that engages with her as both an athlete and a creator.