Holiday Shopping Season's Early Start

This Week’s Data Dose: 

• Christmas Creep Comes Even Earlier?
• Warner Bros.’ Standout Social Audience
• Browser Burnout Is Real
• ‘Tis The Season For Brand Collabs
• What Prompts Holiday Purchases
• This Week’s Report: 2025 Holiday Shopping Trends, From The Measure

Christmas Creep Comes Even Earlier?

The holiday season got off to a soaring start on TV in 2025, as retailers kicked off campaigns in early October and just kept going. iSpot data shows that Amazon, in particular, doubled holiday ad minutes YoY as TV spend is up 13% for the holidays this year. [READ MORE]

Warner Bros.’ Standout Social Audience

Lost in all of the talk about who’s acquiring Warner Bros. is the enormous YouTube presence Paramount or Netflix will also acquire. Tubular Labs data shows that for both parties, Warner’s YouTube reach is a gamechanger – especially as TV viewing increasingly shifts to the platform. [READ MORE]

Browser Burnout Is Real

Shift data reveals that nearly half (47%) of users say their browser distracts them as often as it helps them focus, as part of a larger feeling of browser burnout. Chief drivers there in terms of burnout? Endless notifications and social media overload. [READ MORE]

‘Tis The Season For Brand Collabs

Brand collaborations appear to be growing, and new data suggest that consumers may be on board. An MX8 Labs study shows that 51% value collabs when they’re a natural fit, while at least a third of consumers put stock in value, limited edition offerings or unexpected partnerships. [READ MORE]

What Prompts Holiday Purchases

Free shipping is a big differentiator for the holidays this year, according to a study from Wunderkind. At 39%, it outpaced both discount codes and price-drop alerts overall, though 41% of Gen Z actually preferred the alerts instead. [READ MORE]

This Week’s Free Report: The Measure’s 2025 Holiday Shopping Trends Report

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