Holiday Shopping Going Hybrid

This Week’s Data Dose: 

• Holiday Shopping’s Hybrid Solution
• How The Grinch Stole Purchase Intent
• Do Consumers Find Ads Relevant?
• Streaming Wars Rage On
• AI-Assisted Headlines Scoring Lift
• NWSL Ties With NFL For Sponsor Awareness

Holiday Shopping’s Hybrid Solution

Over one-third of shoppers plan to mix online and in-store shopping experiences this holiday season, according to data from Wunderkind. Perhaps even more jarring: 40% of Boomers will primarily shop online. [READ MORE]

How The Grinch Stole Purchase Intent

Walmart's use of Walton Goggins as The Grinch has been a hit this holiday season. iSpot Creative Assessment data shows that the 15-second version of the ad – "All Week" scored positive purchase intent 15 points above the category norm. [READ MORE]

Do Consumers Find Ads Relevant?

Recent research from MX8 Labs reveals that 45% of consumers find ads at least moderately useful. However, another 25% find them not very relevant at all, including a noticeable 47% of Boomers. [READ MORE]

Streaming Wars Rage On

Streaming services have been leaning into YouTube as a way to grow awareness around fall programming. Data from Tubular Labs shows services like Hulu and HBO Max double and triple their unique U.S. viewers on YouTube while spending to drum up series interest. [READ MORE]

AI-Assisted Headlines Scoring Lift

As publishers battle AI-fueled traffic woes, AI can also prove beneficial when it comes to generating clickworthy headlines. New Chartbeat data shares that AI-assisted headline experiments yielded a 32% click-through rate lift, versus just 6% for non-AI headlines. [READ MORE]

NWSL Ties With NFL For Sponsor Awareness

MarketCast research found that the NWSL now matches the NFL in average sponsor awareness, at 41% aided recognition. Big-name sponsors like Amazon, Nike and Delta also scored significant purchase consideration among sponsors. [READ MORE]

This week's newsletter is sponsored by: