Glambot's Big Awards Moment

One of the breakout stars of awards season these past couple years? The Glambot.

In the 40-day window leading up to the Oscars this year, Tubular Labs data shows the Glambot is a staple – showing off celebrity looks in unique way that appears ade for social.

• On its own, the Glambot has driven over 1 billion cross-platform video views before the Oscars for each of the last two years.
• Tubular data shows that one of the major drivers for Glambot buzz comes via creator Haley Kalil.
• This year, Kalil accounts for five of the 20 most-seen cross-platform videos about the Glambot (led by the No. 1 video with 45.1 million views), and four of the top five on YouTube alone.
• She was a big part of Glambot talk last year, with three of the top 20, but she’s made it an even bigger part of her awards-related content in 2026.

@e_entertainment Can’t wait for the full Glambot @HALEYYBAYLEE 😍 #LiveFromE #ActorAwards #AwardsSeason ♬ original sound - E! Entertainment