Gen Z Fueling Movie Theater Revival
Tariffs impact travel and back-to-school, unified TV ad measurement, and more in this week's The Measure newsletter.
This Week On The Measure:
- Businesses Should Use Resources To Improve Environment
- Disney+ Audience Soars With Shorts Push
- Why Gen Z Is Powering The Movie Theater Comeback
- AmEx Swipes Larger Credit Card Streaming SOV
- How Data Passes (Or Fails) Back-To-School Season
- Consumers Trade Text/Email Info For Discounts
- This Week’s Free Report: Sustainability At The Crossroads – From Getty Images, With MarketCast
Are Businesses Committed To Sustainability?
A Getty Images Visual GPS report in partnership with MarketCast reveals sustainability messaging skepticism. Two-thirds of consumers doubt businesses are truly committed to sustainability, and 86% think company resources should be directed toward improving society/the environment. [READ MORE]
Disney+ Audience Soars With Shorts Push
Disney+ grew its U.S. unique YouTube viewers by 75% month-over-month in June, primarily due to Shorts. Tubular Labs data highlights how 88% of its uploads in June were Shorts, while pushing a mix of newly-premiered titles and library content. [READ MORE]
Why Gen Z Is Powering The Movie Theater Comeback
In this latest edition of Big Brains, Media Cartographer Evan Shapiro speaks with Catherine Sullivan, President, Sales, Marketing & Partnerships, National CineMedia to discover ad opportunities with theaters, plus Gen Z’s embrace of movies. [WATCH HERE]
AmEx Swipes Larger Credit Card Streaming SOV
In June, American Express had nearly double the share of credit card streaming ad impressions SOV compared to linear, according to data from iSpot. The brand was No. 3 by streaming SOV, but No. 7 by linear TV ad reach. [READ MORE]
How Data Passes (Or Fails) Back-To-School Season
Truthset’s Q1 industry report revealed that targeting data correctly ID’s households with children just 41% of the time. So on $1 million back-to-school ad spend, that could mean as much as $590K wasted investment for a brand. [READ MORE]
Consumers Trade Text/Email Info For Discounts
Over 20% of consumers will subscribe to brand texts or emails in exchange for discounts, according to Wunderkind research. The figures are even larger for younger audiences, with 32% doing so for Gen Z and 27% for Millennials. [READ MORE]
This Week’s Free Report: Getty Images' Sustainability At The Crossroads Report, with MarketCast
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