GAC Family Follows Hallmark's Holiday Lead On TV

The Hallmark Channel's holiday special success has been spawning imitators for years, on both linear TV and streaming platforms. One of those is GAC Family, which has been delivering tens of millions of TV ad impressions already around its holiday programming in 2022.

iSpot data shared with Broadcasting & Cable shows that top GAC Family holiday programs (like Destined at Christmas, Catering Christmas and more) have generated over 100 million TV ad impressions and over $800K in est. national TV advertising. Leading brands for the specials include Home Depot, Hobby Lobby, Physicians Mutual and Revlon.