Fox News And CNN Have 42% Audience Overlap
Think that Fox News and CNN viewers are completely different groups? Think again.
Data from Tubular Labs shows that over the last six months, Fox News' YouTube audience has 42% overlap with CNN's entire social video audience; meaning that 42% of Fox News viewers are watching CNN on at least one platform.
- Tubular data shows that over the last six months, it's actually Forbes Breaking News with the highest overlap at 51%, but CNN's 42% is No. 2, followed closely by Sky News Australia and LiveNow From Fox at 40% apiece.
- Fellow U.S. news competitors like ABC News (38%), NBC News (37%), MSNBC (29%) and ABC News (28%) all have significant Fox News overlap as well.
- Joe Rogan has 29% overlap with Fox News YouTube viewers, which underlines how Vice President Kamala Harris could have at least gotten more exposure to Trump voters by appearing on the show.
- The higher-than-expected overlap also comes at a time when Fox News and other right-wing outlets are touting their media successes and ability to bring advertisers back into the fold in recent months.
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