For B2B Brands, Fox News Provides Nearly 10% Of TV Ad Reach

Television isn't just for B2C advertising. B2B brands are able to find their intended buyers through ads as well – especially during specific programming like news and sports.

As part of the new CTV Playbook for B2B Marketers, a TVREV report created with LinkedIn and iSpot, is a selection of iSpot data showcasing which networks delivered the most TV ad reach from May 1, 2024-April 30, 2025.

• Fox News accounted for 9.93% of B2B brands' TV ad reach in the timeframe, which was nearly 3% higher than No. 2 network ESPN.
• Cable news networks like MSNBC (4.31%), CNN (3.92%), CNBC (1.71%) and Fox Business (1.65%) were all among the top 10 as well, highlighting the importance of news to get in front of B2B audiences.
• Notably, sports ranks highly in part because of some B2B brands like Salesforce, IBM and Amazon Web Services putting particular focus on tentpole events like NFL games, golf majors and the Super Bowl (among others).

Download the CTV Playbook for B2B Marketers today to learn more about how B2B brands are finding TV results.