Food & Beverage Eat Up WBC Ad Attention
Food & beverage ads are hitting during the WBC, AI is still a matter of trust, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Food & Beverage A Hit During World Baseball Classic
- A Matter Of Trust
- Pre-Oscars Video Duration Dips
- MCU Looks Out Over Urgency Cliff
- This Week’s Free Report: Redefining Influencer Value (Via Tubular Labs)
Food & Beverage Ads A Hit During WBC
The U.S. team’s surprising World Baseball Classic run has made Fox and TV advertisers big winners this March. iSpot data shows that while ads have been effective overall, some of the biggest attention-getters are in the food & beverage industry. [READ MORE]
AI: A Matter Of Trust
Shift’s recent AI Consumer Insights Survey shows that while 60% of users trust AI at least somewhat, security and transparency are also significant concerns for at least a third of respondents. [READ MORE]
Pre-Oscars Video Duration Dips
Jokes about Shorts were a theme during this year’s Oscars broadcast – and pre-Oscars content was already all-in on shorter content. Tubular Labs’ pre-Oscars YouTube data reveals that just 3.8% of this year’s views were for videos 20+ minutes long (down from 7.4% last year). [READ MORE]
MCU Looks Out Over Urgency Cliff
Marvel’s Avengers: Doomsday is supposed to be one of the biggest movies of the year. But the film also has its work cut out for it. Greenlight Analytics data shows declining theatrical intent for the MCU post-COVID, explaining part of why the franchise tapped Robert Downey Jr. to play Doctor Doom in the movie. [READ MORE]
This Week’s Free Report: Redefining Influencer Value, From Tubular Labs
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