Do Songs Matter More Than Stars In Ads?
Do consumers appreciate music or celebrities more in ads? Plus hockey videos heat up after Heated Rivalry, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Ad Standoff: Soundtracks Or Celebs?
- Hockey Content Heating Up
- Browsers At Breaking Point
- Ad Production Expands Beyond California, New York
- IHOP, Malik Nabers Score For (Specific) Sports Viewers
- This Week’s Free Report: 2025 State Of Pay, From XR
Ad Standoff: Soundtracks Or Celebs?
Celebrities are a fixture in TV advertising – especially during major events like the Super Bowl. But a recent MX8 Labs survey indicates that more than half (54%) of consumers say music plays a key role in how much they enjoy specific ads – with Millennials and Gen Z leaning even more heavily toward music. [READ MORE]
Hockey Content Heating Up
HBO Max hit Heated Rivalry has found a sweet spot between two audiences (hockey and LGBTQ culture) with minimal social video overlap, and could help expand viewership for both. Tubular Labs data already shows the NHL's YouTube views grew by more than 2x year-over-year in December. [READ MORE]
Browsers At Breaking Point
Shift’s State of Browsing Report identifies some of the key issues with browser design today – highlighting stress points that are overwhelming users. Among the key issues, the survey found that 20% of users are managing over 11 tabs at once, and it’s serving as a major distraction. [READ MORE]
Ad Production Expands Beyond California, New York
California and New York still account for nearly 59% of ad production volume in the U.S., but other states have emerged as new hot spots, too. Data from Extreme Reach’s State of Pay Report reveals major gains for states like Texas, Florida, Virginia and Utah (among others). [READ MORE]
IHOP, Malik Nabers Score For (Specific) Sports Viewers
Fantasy football punishments have gotten over the top, but IHOP’s recent spot with Malik Nabers leans in. The result proves effective with NFL and NBA audiences, as creative assessment data from iSpot shines a light on. [READ MORE]
This Week’s Report: Extreme Reach’s 2025 State Of Pay Report
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