Data Says That Overwhelmingly, Authenticity Matters
Audiences are demanding authenticity, social driving increased pageviews, and more in this week's The Measure newsletter.
This Week On The Measure:
- Viewers Want More Authentic Stories About Work, Family
- Social Platforms Growing As Pageviews Source
- Inside The Engine Of Live Sports
- Pfizer's 'Knock Out' Still 2025's Most Likeable Ad
- Ryan Trahan’s Road Trip Watch-Time Win
- 'Bro-Busters' Missing The Movie Mark With Women
- This Week’s Free Report: U.S. Tariffs - Consumer Impact Survey Series, July, From Wunderkind
Viewers Want More Authentic Stories About Work, Family
A new study from MarketCast, commissioned by New America, highlights how important it is for viewers to see realistic portrayals of work and family. The survey results had 92% scoring it as very to somewhat important. [READ MORE]
Social Platforms Growing As Pageviews Source
While search is declining as a source of pageviews, social platforms seem to be growing, according to Q2 data from Chartbeat. Regions like Africa and North America saw significant QoQ climbs in pageviews referred by social – a possible sign of a larger coming shift. [READ MORE]
Inside The Engine Of Live Sports
In this new edition of Big Brains, Media Cartographer Evan Shapiro talks to one of the most powerful data companies in sports. Genius Sports CRO Josh Linforth chats real-time ads, sports stats, and the next frontier of fan engagement. [WATCH HERE]
Pfizer's 'Knock Out' Still 2025's Most Likeable Ad
Months after earning high marks during the Super Bowl, Pfizer’s “Knock Out” remains 2025’s most likeable ad. iSpot’s first-half report notes consumers thought it was inspiring, and pulling at heartstrings overall was a sound strategy for likeability across various industries. [READ MORE]
Ryan Trahan’s Road Trip Watch-Time Win
Creator Ryan Trahan changed up his content approach in June, with an authentic, Travel Channel-like “50 states in 50 days” series that paid immediate dividends. Tubular Labs data reveals his U.S. watch-time ballooned by 120% month-over-month as the series was just getting started. [READ MORE]
'Bro-Busters' Missing The Movie Mark With Women
While there are many reasons for recent box office declines, one of the bigger ones might be that blockbusters aren’t appealing enough to women. Data from Greenlight Analytics’ The Quorum services reveals the gulfs in theatrical intent across numerous “big” movies this decade. [READ MORE]
This Week’s Free Report: Wunderkind’s U.S. Tariffs - Consumer Impact Survey Series, July
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