Data Discrepancies Wasting Billions On CTV

This Week’s Data Dose: 

• Data Discrepancies Waste Billions On CTV
• Animals, Kids Play To Big Game Draw
• Maddie Mastro Is Winning Instagram Gold
• Why Ad-Supported TV Is Having A Moment
• NFL Playoff Ads’ Halo Effect
• This Week’s Free Report: The State of Data Accuracy (From Truthset)

Data Discrepancies Waste Billions On CTV

The targeting capabilities of CTV are an asset for advertisers… if the data’s accurate, of course. A new report from Truthset reveals that inaccurate data led to $7.36 billion in wasted CTV ad spend due to improper targeting. [READ MORE]

Animals, Kids Play To Big Game Draw

Kids and animals have jockeyed for Super Bowl ad positioning in recent years, but in 2026, they played to a draw. Data from iSpot shows that both appeared in 26% of Super Bowl LX ads – a big YoY decrease for children, and a modest increase for our furry friends. [READ MORE]

Maddie Mastro Is Winning Instagram Gold

One of the biggest success stories of the Olympics so far is U.S. snowboarder Maddie Mastro. The winter sport standout has been a social video star on Instagram, in particular, where Tubular Labs data shows she’s become one of the world’s most engaging accounts around Olympic content. [READ MORE]

Why Ad-Supported TV Is Having Its Moment

What’s so special about ad-supported TV right now? TVREV spoke to Ventura TV OS VP Rob Caruso on how ad experiences are being geared toward better consumer outcomes. [WATCH MORE]

NFL Playoff Ads’ Halo Effect

NFL Playoff ads aren’t just getting more attention in-game. New data from TVision shows that spots originally airing during these postseason games also receive more attention on subsequent – non-NFL – viewings. [READ MORE]

This Week’s Free Report: The State of Data Accuracy, From Truthset

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