Currency Reimagined: What Matters Most In The Age Of Streaming

Following last week's JIC endorsement news, currency is getting headlines once again as iSpot, Comscore and VideoAmp all met standards for use in transactions during the upfronts.

So what better time is there to read up on how currency's being modernized and reimagined for today's streaming reality?

Currency Reimagined, authored by TVREV's Alan Wolk, unpacks how the industry got here, what’s holding it back, and what needs to happen next. It’s not about crowning a new currency king. Rather, the focus is around building flexible, transparent frameworks that let buyers and sellers align on what really matters—campaign by campaign.

Some of the report's key topics:

• Why the gap between measurement and currency keeps growing — and what to do about it.
• How AI, identity and privacy are reshaping what’s possible (and what’s not).
• Why “one currency to rule them all” is the wrong goal — and what smarter alternatives look like.
• What top thinkers from across the industry say needs to happen next.

Download the full report for free below, courtesy of TVREV, and sponsors Magnite and Comscore.