Credit One Succeeding With 'Wreckers' Characters

Credit One Bank's new "Credit Wreckers" Campaign is scoring some key wins with consumers out of the gates, as iSpot Creative Assessment data highlights. And two of of the ads – the 60-second "Meet the Credit Wreckers" spot and the 30-second version of "Max Out" – were particularly persuasive in terms of positive purchase intent.

• "Meet The Credit Wreckers" scored 47% positive purchase intent among consumers after seeing the ad, while "Max Out" audiences were at 43%.
• For both of those ads, the characters were seen as the single best thing within the ad (a great sign while developing new mascots), while the message – promoting financial literacy – also resonated well with consumers, at levels higher than the industry norm.
• The 60-second "Meet the Wreckers" ad also punches well above its weight among all credit card advertisers for key metrics like effectiveness, its ability to convey information and attention – even when matched up against other top creatives from brands like Venmo, Visa, Chime and Mastercard.