Cost Is Key For New Brands Trying To Break Through

This Week’s Data Dose: 

• What Motivates People To Try Up-and-Coming Brands?
• Where NFL Fans Tune In For The Offseason
• 30% Plan To Reduce BF/CM Spend
• Turning Taylor Swift Fans Into NFL Viewers
• Superhero Films' Fading Theatrical Demand
• This Week’s Free Report: The Unified NFL TV & Video Ad Playbook, From iSpot

What Motivates People To Try Up-and-Coming Brands?

For nearly half of consumers, price is their primary motivator to try smaller brands – according to new research from MX8 Labs. The findings are a sign to challengers that while unique and innovative products are good, cost remains king. [READ MORE]

Where NFL Fans Tune In For The Offseason

Avid NFL viewers also watch a ton of news programming, as iSpot’s new NFL report reveals. Understanding advanced audience overlap breakdowns like this also helps advertisers optimize spend with targeted reach. [READ MORE]

30% Plan To Reduce Black Friday/Cyber Monday Spend

Economic pressures could mean lower Black Friday/Cyber Monday spending this year, according to research from Wunderkind. The study showed 30% of respondents plan to spend less during those major shopping days, in what could be a major hit to retailers. [READ MORE]

Turning Taylor Swift Fans Into NFL Viewers

Taylor Swift and NFL social video viewers only overlap by 10%, according to Tubular Labs data from the last six months, which presents big opportunities for the league to leverage platforms like YouTube to reach new viewers – and attract new advertisers, too. [READ MORE]

Superhero Films’ Fading Theatrical Demand

Theatrical demand has been declining for superhero films in recent years, according to data from Greenlight Analytics, which can tell some of the story around box office woes for the genre. [READ MORE]

This Week’s Free Report: iSpot’s Unified NFL TV & Video Ad Playbook

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