Consumers Want To Drive AI
Consumers want more ability to customize and control AI, how musicians are bigger during the Super Bowl, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Consumers Want Control Of AI
- Musicians' Super Presence In Super Bowl Ads
- The Revisionists: Zeev Neumeier’s Next Act With Gray Swan
- MrBeast Giveaways Spark Audience Growth
- Why Some Big Game Spots Were A Bowl Of Confusion
- This Week’s Free Report: All Grown Up - FAST Comes Of Age (Via TVREV)
Consumers Want Control Of AI
Shift’s new 2026 AI Consumer Insights Survey reveals that a third of consumers engage with AI daily, and more than half say AI improves their digital experience. However, control over AI is a major sticking point for 66% of respondents. [READ MORE]
Musicians' Super Presence In Super Bowl Ads
Data from Extreme Reach shows that musicians appear 60% more often in Super Bowl ads, compared to year-round campaigns. The reason? The Big Game brings sports and culture together in a way that allows musicians to resonate across large portions of the game audience. [READ MORE]
The Revisionists: Zeev Neumeier’s Next Act With Gray Swan
As co-founder of Cognitive (eventually becoming VIZIO’s Inscape), Zeev Neumeier was a pioneer in the world of ACR. Now, he’s back to apply agentic AI to CTV’s often-chaotic operations, as the founder of Gray Swan – which he discusses with TVREV and The Measure publisher Jason Damata. [WATCH MORE]
MrBeast Giveaways Spark Audience Growth
Giveaways are good for business, especially if you’re MrBeast. Tubular Labs data shows that the YouTuber has seen views grow in recent months with a greater focus on giveaways. Others have taken notice as well. Views for giveaway-focused YT videos nearly doubled in the second half of 2025. [READ MORE]
Why Some Big Game Spots Were A Bowl of Confusion
iSpot’s new agentic AI platform, SAGE, shares details on why the Super Bowl’s least likeable ads struggled this year – but also how those (overly-technical) spots could’ve been improved to resonate better with audiences. [READ MORE]
This Week’s Free Report: All Grown Up - FAST Comes Of Age, From TVREV
Check out this new – FREE – report on FASTs from TVREV, thanks to the support of sponsors Gracenote, LG Ad Solutions and Magnite.
This week's newsletter is sponsored by:
