Chewy, Automakers Put Ads In Drive During Stanley Cup Final

The Stanley Cup Final ended with the Florida Panthers claiming the championship for the second straight year – on the ice. But off the ice, it was pet food brand Chewy collecting a victory in terms of TV ad reach, according to data from iSpot.

• Chewy accounted for 4.55% of all household TV ad impressions during the Cup's six games, which was nearly a full percentage point higher than No. 2 advertiser, Discover Card (3.76%).
• Though Chewy may have dominated from a brand perspective, pet food was not the top industry by share of ad reach during the series; automakers garnered 14.08% of ad impressions to top the list by four percentage points.
• Across live airings on TNT and truTV, 10 different automakers aired spots during the Stanley Cup Final – led by Lexus (2.94% of all impressions during the series) and Honda (2.69%).