Chevy Empowers Marketing with Music at the Wheel

How Chevrolet is crafting a consistent sonic identity.

Chevy Empowers Marketing with Music at the Wheel

Rival Sons' track "Pressure and Time," despite being over a decade old, has experienced a resurgence in popularity after being featured in Chevrolet's "Adventure is Everywhere" Silverado advertisement.

According to Songtradr:

  • Since being featured in the spot, "Pressure and Time" has garnered over 12 million streams on Spotify, and earned it's highest popularity on the platform within the past year.
  • TikTok streams of the track have more than doubled since April 2022, and experienced a 53% increase since the TV ad's premiere.

Further, Chevy's strategic choice of songs like Fleetwood Mac's "Everywhere" and Tedeschi Trucks Band's "Anyhow" exude high scores in "danceability," "energy," and "liveliness," according to Songtradr. These selections construct a sonic profile that resonates with Chevrolet's target audience and conveys the desired emotions.