Chevy Continues to Lead iSpot's Ranking of Most-Seen Auto TV Ads
A spot for the Trax received 346.6 million national TV ad impressions
The top auto TV commercial by national TV ad impressions for July 24-30 was Chevrolet's "Stay Connected, Safe and Charged," promoting the '24 Trax. Its 346.6 million impressions constituted a 59.6% week-over-week increase, according to iSpot data shared recently shared with WardsAuto. Chevrolet also owned the No. 2 ad, a Barbie movie tie-in featuring the Blazer EV that received 218.8 million national TV ad impressions.
- Ram Trucks takes third place with a summer sales event promotion that had 200.6 million TV ad impressions.
- The fourth-place commercial (197.8 million impressions) belongs to Alfa Romeo. Per iSpot’s Creative Assessment, 31% of surveyed viewers found the visual scenes to be the best thing about the ad.
- Kia's "Bird's Eye View" finishes out the ranking with 168.7 million TV ad impressions, 61% of which came from primetime ad airings.