Cheetos, Liberty Mutual Score Funniest Ads Of Q3

As the Super Bowl regularly hammers home, bringing home laughs is a great way for ads to land with consumers. In Q3 2025, many brands leaned into that fact with spots that scored for "funny" with consumers, while also grabbing onto familiarity, and/or other relatable themes like food and shorter formats – as iSpot's new Unified TV & Video Ad Snapshot describes.

• Short-form ads reigned: Three 15-second spots led the way for funny – in part by getting to the punchline faster (with less risk of losing viewers before the payoff lands).
• Familiarity: Recognizable characters like Liberty Mutual's LiMu Emu and the M&M's Spokescandies brought new spins on brand equity people already understood.
• Budget on the brain: Jersey Mike’s leveraged Danny DeVito to bring some levity to economic uncertainty; the brand utilized exaggerated humor and clear savings messaging that speaks directly to cost-savings ideas while still bringing laughs along the way.

Check out more insights around the quarter's funniest and most effective spots by downloading iSpot's report today.