Capital One Leads Brands Banking On Baseball Ads

On Saturday, the Los Angeles Dodgers won a thrilling game seven to take home their second consecutive World Series title over the Toronto Blue Jays. And while L.A. took home the win on the field, the extensive series had some big winners off the field as well in the form of its various advertisers.

Data from iSpot showcases the 2025 World Series' top brands by share of household TV ad impressions during live airings on Fox.

• While GEICO was the No. 1 brand by TV ad reach during the World Series, Capital One's credit card and banking businesses actually combined for 4.5% of ad impressions to lead the way.
• Ro was the fifth-most seen brand during the World Series, with three separate spots – including its Serena Williams-led GLP-1 ad.
• Insurance accounted for the highest share of reach of any specific industry, making up 7.45% (between GEICO, Liberty Mutual, Progressive, State Farm, Allstate, American Family Insurance and Amica).
• Game 7 was huge for Fox and the World Series, as the game made up over 25% of all TV ad impressions on its own across the seven games.