Broadcast Networks' Winning Plays For NFL Ad Outcomes

This Week’s Data Dose: 

• How The NFL Helps Deliver Business Outcomes
• What Are Publishers Relying On For Revenues?
• Bud Bubbles Up As Top Sports Sponsor
• The Surprising Success Of Beauty And F1
• Arby's Resonates With Seniors
• This Week’s Free Report: Unexpected Partnerships – Unlocking New Opportunities, From Tubular Labs

How The NFL Helps Deliver Business Outcomes

NFL broadcast partners scored significant lift for brands in Q4 last year – partly related to the power of live games. iSpot highlights that Fox generated nearly 30% brand lift for food delivery brands (with immediate purchase potential) while leaning on NFL games as a source of TV ad reach. [READ MORE]

What Are Publishers Relying On For Revenues?

Wunderkind’s recent Publisher State of the Union report reveals how publishers are monetizing content. The data shows 72% utilize branded content/sponsorships, while 70% use subscriptions. But those areas also seem to be reaching saturation points. [READ MORE]

Bud Bubbles Up As Top Sports Sponsor

AB InBev’s NFL footprint is paying dividends, as figures from MarketCast reveal. Budweiser and Bud Light had the highest sponsor recognition across any league, and grew breakthrough by 5% year-over-year, too. [READ MORE]

The Unexpected Success Of Beauty And Formula 1 Racing

A surprising partnership between F1 and beauty creator Charlotte Tillbury spurred 9.6 million user-generated TikTok views in the last year. Tubular Labs data shows how they took advantage of existing audience overlap for a highly engaging campaign. [READ MORE]

Arby’s Resonates More With Seniors

Brands like Arby’s, Chipotle, Panera Bread and Jersey Mike’s have high awareness with audiences 65+, according to MX8 Labs research. But Arby’s has the largest gap between seniors and gen-pop, with awareness 18 percentage points higher. [READ MORE]

This Week’s Free Report: Tubular Labs’ Unexpected Partnerships – Unlocking New Opportunities

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