How Booze Is Pouring It On TV
This Week On The Measure:
- Stella Artois Pours On Streaming Ads
- Tariff Concerns Spurring Purchase Delays
- LOL Network Using Movies To Compete With TV
- Chewy Breaks Through On Linear
- 42% Say Personal Relationships Trigger Anger
- Marketers Look For Awareness, Acquisition Balance
- This Week’s Free Report: Beverage Brands TV Transparency Report, From iSpot
Stella Artois Pours On Streaming Ads
iSpot’s new beverage brand transparency report reveals key trends for both alcoholic and non-alcoholic advertisers. Notably, booze’s TV ad reach is up 21% YoY. But brands such as Stella Artois are also grabbing a larger share of voice for streaming ad reach. [READ MORE]
Tariff Concerns Spurring Purchase Delays
A recent Wunderkind study reveals that 42% of consumers are waiting longer to buy now thanks to tariff-related price hikes. They’re also comparing prices more, as 38% shared in the survey. [READ MORE]
LOL Network Using Movies To Compete With TV
Movies including Good Burger and Beverly Hills Cop are helping Kevin Hart’s LOL Network drive up unique viewers and watch-time on YouTube, according to data from Tubular Labs. With 148% audience growth in April, LOL Network shows how YouTube is finding cable-like success. [READ MORE]
Chewy Breaks Through On Linear TV
Pet brand Chewy used a focus on deals to fuel 34% ad breakthrough in April – No. 1 on linear TV, according to data from MarketCast. In general, MarketCast notes economic uncertainty spurred a greater focus on cost savings in April. [READ MORE]
42% Say Personal Relationships Trigger Anger
While the news these days may be stressful, it’s not triggering anger as much as personal relationships. A recent survey from The Measure and MX8 Labs shows that personal relationships are the No. 1 culprit for anger, at 42%, followed by current events (32%). [READ MORE]
Marketers Look For Awareness, Acquisition Balance
Tatari’s 2025 Advertising & Marketing Report shows that 47% of those surveyed aimed to put brand awareness and customer acquisition on equal footing in 2025 – a shift in thinking from a longtime focus on performance metrics. [READ MORE]
This Week’s Free Report: iSpot’s Beverage Brands TV Transparency Report
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