Booking.com's Big Start To New Year
Booking.com tries a different approach on social, the AI ads scoring with consumers, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Booking.com’s Big Start To New Year
- Which AI Ads Won For Super Bowl Likeability?
- The Revisionists: Inside OpenAP With Brittany Slattery
- California Retains Ad Production Crown, Gains Share
- The Odyssey Vs. Oppenheimer
- This Week’s Free Report: All Grown Up - FAST Comes Of Age (via TVREV)
Booking.com’s Big Start To New Year
Booking.com didn't need a big-ticket Super Bowl campaign to kick off 2026 with a bang. Tubular Labs data shows how with just one short video, the travel site’s U.S. minutes watched on YouTube grew by nearly 10x year-over-year in January, with surging engagement to boot. [READ MORE]
Which AI Ads Won For Super Bowl Likeability?
Notice a lot of AI ads during this year’s Super Bowl? Although not all of them were among the game's most likeable, those that did win over viewers had something in common: They showcased human benefits and connection, instead of heavy focus on AI features, as explained in iSpot’s Super Bowl report. [READ MORE]
The Revisionists: Inside OpenAP With Brittany Slattery
Want to learn more about scalable advertising and how to build trust in a fractured TV environment? TVREV and The Measure publisher Jason Damata speaks with OpenAP CMO Brittany Slattery about her background, the company and what’s driving collaboration in the industry today. [WATCH MORE]
California Retains Ad Production Crown, Gains Share
Ad production has expanded beyond California and New York in recent years, but they’re still not getting dethroned any time soon. Recent XR data revealed that while California production declined since 2019, it actually gained market share at No. 1. [READ MORE]
The Odyssey Vs. Oppenheimer
The Odyssey is beating previous Christopher Nolan hit Oppenheimer in terms of audience awareness, but is behind when it comes to urgency – at least according to data from Greenlight Analytics. [READ MORE]
This Week’s Free Report: All Grown Up - FAST Comes Of Age, From TVREV
Check out this new – FREE – report on FASTs from TVREV, thanks to the support of sponsors Gracenote, LG Ad Solutions and Magnite.
This week's newsletter is sponsored by:
