Basketball Sponsors' Brand Awareness Bounce

This Week’s Data Dose: 

• WNBA Out-Bounces NBA For Sponsor Awareness
• Switzerland Tourism Taps Celebrities
• Telenovelas, Entertainment Supercharge Univision
• Cost Pressures Carve Up Halloween Spend?
• Paramount’s Big Box Office Opportunity
• This Week’s Free Report: Inside The Fast Lane, By MX8 Labs

WNBA Out-Bounces NBA For Sponsor Awareness

MarketCast’s recent Sports Sponsorship Effectiveness Report reveals that on average WNBA sponsors have slightly higher awareness than their NBA counterparts – 30% to 29%. And 58% are likely to consciously support an official WNBA sponsor (vs. 52% for the NBA). [READ MORE]

Switzerland Tourism Taps Celebrities

Switzerland tourism saw unique viewers and watch-time explode in September, thanks in large part to new celebrity partnerships. Tubular Labs data shows that videos with Halle Berry and Roger Federer helped spur nearly 400% more views month-over-month. [READ MORE]

Telenovelas, Entertainment Supercharge Univision

Entertainment programming – including telenovelas – accounted for 70% of Univision’s TV ad impressions in Q3 2025, according to iSpot. The network also grew TV ad reach by 10% YoY, which is a testament to the growing power of Spanish-language advertising. [READ MORE]

Cost Pressures Carve Up Halloween Spend?

A recent Wunderkind survey finds that 43% of U.S. consumers plan to tighten budgets around Halloween this year. Even more jarring: 13% may skip the holiday entirely, in part due to growing economic pressures. [READ MORE]

Paramount’s Big Box Office Opportunity

Paramount has three big movies coming up to close the box office gap, and they may have the existing interest to do it. Data from Greenlight Analytics shows how upcoming Paramount titles have significant interest, even with lower awareness among various audience groups. [READ MORE]

This Week’s Free Report: MX8 Labs’ Inside The Fast Lane

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