Scout Jacobs - THE MEASURE

Greased Sleigh-Ridin': Capital One's Short-Form Holiday Creative Drives Max Intent

Capital One's holiday campaign, "Greased Sleigh-Ridin'," successfully blended pop culture nostalgia with festive humor, proving that even a highly entertaining, condensed creative can be a powerful driver of business outcomes. According to data from iSpot, the :15 cut, featuring John Travolta as a cash-back-obsessed Santa,

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How PepsiCo Navigates the "Purity" Play in "The Renaissance of Snacking"

PepsiCo is currently restructuring its North American portfolio to accelerate innovation and deliver a clearer strategic direction, a move driven by a $4 billion stake from Elliott Investment Management. As part of this evolution toward simpler, more transparent products, the company recently launched the Simply NKD line for Doritos and

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The UPS Store’s 'A Gift for Mom' Ad Outruns Its Own Delivery Time

The UPS Store’s recent holiday ad, “Holidays: A Gift for Mom” (:60), successfully broke through the holiday advertising noise with an emotionally rich story for the season. According to iSpot, here are the key insights from viewer response on the creative effectiveness of the spot: * Emotional Connection Was Key:

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Jimmy Choo Finds YouTube Success With Sydney Sweeney

Jimmy Choo has featured many A-listers on their campaigns, from Chloe Sëvingy to Winona Ryder, but none have garnered quite as much attention as Syndey Sweeney. On Sept. 2, Jimmy Choo announced Sydney Sweeney as the face of their Autumn 2025 campaign, including the YouTube video “Autumn 2025 | Isa &

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How The Grinch Stole Purchase Intent For Walmart

Walmart successfully mastered the most demanding season of the year by solving the modern marketer's challenge: blending high-impact creative with clear commercial drivers. This strategy delivered immediate, measurable results, proving that utility and entertainment can coexist. Walmart holiday campaign’s shortest, most tactical creative “All Week” exemplifies this

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Unmasking Reality: Mint Mobile's "MINTernet is Real" Ad Performance

In a bold move that capitalized on the latest cultural frenzy—the conversation around AI-generated personas—Mint Mobile launched its "MINTernet is Real" campaign to spotlight the affordability of its 5G service. With an irreverent tone and the familiar face of owner Ryan Reynolds, the anchor spot positioned

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Streaming Wars Still Raging On YouTube

The so-called Streaming Wars may have cooled in terms of how the actual services are competing with one another for subscribers. But on YouTube, many of the top services have seen an uptick in unique viewers as they continue to battle it out for fall season attention. Data from Tubular

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Top 5 Ways Applebee's Scored Big with its NFL Kick-Off Campaign

Applebee's successfully kicked off its second NFL season as the league's official Grill + Bar sponsor with a star-driven campaign that resonated with fans and drove strong intent. Here are five key strategies that contributed to their success: 1. Leveraging Star Power for Persuasion: The campaign featured

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‘Kidult’ Toys Turn Nostalgia Into Viral Growth

‘Kidult’ toy brands are gaining increased popularity, shown not just in their rising profits, but in their online presence and social engagement. Companies such as British toy brand ‘Jellycat’ and Chinese toy brand ‘POP MART’–known best for Labubus–are connecting with adults trying to reconnect with their “inner child”

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Katseye Using Social Video To Fuel Growth With Female Audience

The next “girl group” to truly hit it big may be Katseye, as data from Tubular Labs lays out the case for. And it’s largely thanks to Katseye’s growing group of predominantly female fans. * In September 2025, Katseye was the No. 19 U.S. media & entertainment page

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How Abercrombie & Fitch Scored With NFL Fans

In today's fragmented media landscape, capturing attention and driving brand recall is more crucial than ever. Abercrombie & Fitch's "Style Concierge" campaign offers a compelling example of how strategic creative, even with some audience polarization, can effectively reposition a brand and cement its presence

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YouTube Is Candy’s New Sweet Tooth

Through mid-October, 13 of the 20 most-seen candy ads debuted on TV in 2024 or earlier, with eight of those arriving between 2020 and 2023. But while candy brands invest in Halloween-specific ad creatives at this time of year to help fuel sales, they’re not necessarily trying to reinvent

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NFL’s Watch-Time Sprints Past Previous Highs

Thanks in part to YouTube hosting a live Chargers vs. Chiefs game from Brazil, the NFL’s September YouTube watch-time soared past previous high-water marks. As the league returned to action, Tubular Labs data reveals that the NFL hit 1.3 billion U.S. minutes watched on YouTube for the

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Switzerland Tourism Taps Celebrities To Fuel YouTube Growth

Switzerland Tourism's YouTube channel found a significant increase in unique viewers, minutes watched, and more in September as they leaned into celebrity appearances to gain traction. According to Tubular Labs data, the Switzerland channel saw unique viewers rise 1,147% in September to 7.4MM, and minutes watched

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Jordan Matter Highlights the Value of a Long-Form Video

While YouTube Shorts remain extremely popular, some channels find plenty of success leaning in the opposite direction. Tubular Labs data reveals how Jordan Matter finds this success, one long-form video after another. Matter’s channel has existed for a long time, but was largely handed off to his daughter Salish

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New Heights Reaches… Newer Heights On YouTube

Travis and Jason Kelce’s podcast, New Heights, was among the biggest digital stories in August thanks to a visit from Taylor Swift and later, her engagement to Travis. Data from Tubular Labs showcases how the podcast grew tremendously as a result of its special guest. * From July to Aug.

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The Art Of War's Shorts Charge Toward History Channel's Audience

The Art of War YouTube channel has quickly amassed a strong and engaged following by using 3-D Shorts to discuss historical events about war and weapons. Tubular Labs data shows the channel’s powerful following and immense growth. * Since Feb. 2025, The Art of War has grown from 5.9

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AutoZone Uses Ads To Drive YouTube Reach In August

AutoZone is clearly hitting the gas with YouTube ads, and driving large-scale U.S. audience reach as a result. Data from Tubular Labs reveals that AutoZone was the No. 5 brand by unique U.S. YouTube viewers in Aug. 2025, netting an impressive 47.8 million – the most it’s