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Michael Gasbara

Michael Gasbara

How Women's Viewing Habits Factor Into Streaming Wars
Streaming

How Women's Viewing Habits Factor Into Streaming Wars

The viewing habits of women are an often overlooked but crucial piece of the streaming wars. According to a new survey from MX8 Labs, 67% of women watch movies and TV shows daily, making female-focused content essential for streaming services and FASTs. With the war for viewer attention showing no
Mar 26, 2025 2 min read
47% Of Marketers Have Already Replaced Third-Party Cookies With Identity
MARKETING

47% Of Marketers Have Already Replaced Third-Party Cookies With Identity

After years of kicking the can and multiple failed replacement experiments, Google finally abandoned all plans to get rid of third-party cookies on Google Chrome. So, after all that, how do marketers feel about the decision? Well, some are most likely breathing a sigh of relief. But many forward-thinking brands
Jul 24, 2024 2 min read
What's More Valuable For Chiefs: Taylor Swift Or Super Bowl Win?
CREATOR ECONOMY

What's More Valuable For Chiefs: Taylor Swift Or Super Bowl Win?

In 2023, the Kansas City Chiefs emerged as the undeniable champions of the NFL, capturing not only a(nother) Super Bowl title, but also won the hearts of fans worldwide, including pop sensation Taylor Swift. This propelled the Chiefs to the pinnacle of CreatorIQ’s 2023 NFL leaderboard, making them
Jan 29, 2024 1 min read
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